Lars leads the Policy and Advocacy Department for Fluence in Europe. In this role, he is responsible for the company’s strategic policy work with customers, policymakers, the media, and the public across Europe. His role focuses primarily on the EU level and the coordination of Fluence’s policy team across the company’s core European markets. Before taking the role as head of the policy and advocacy department, Lars held various positions at Fluence in policy, marketing, and market and business development. Lars has been with Fluence for four years and has more than a decade of experience in the energy storage industry.